serious silliness

photo edited from the florentine magazine by Kirsten Hills

fluffy flash mob : pillow fight event scheduled at the duomo.

and you may ask, but why?

in italian, the word for why is "perche'?". and the word for because is "perche'."

therefore, why already contains its own answer: because.

or as a little 3-year old italian girl i made friends with while doing a language exchange with her family used to reply so poignantly, surprising me when i asked her "why?": "because, yes".

because yes, to the moment.

because joy.

because play is serious.

seriously important.

seriously silly.

grown-up stuff.

fluffy stuff.

as the poster aptly reminds us, no pillows were harmed in the making of this video: https://www.facebook.com/GirlinFlorence/posts/700328490050933